Fuel the Holiday Magic with Just Ingredients New Arrivals

The holiday season is officially here, and however you choose to celebrate, we’re here to help fuel the holiday magic. This Black Friday, we’re launching extra-special new products we’ve been so excited to share. From caffeine-alternative energy drinks to new beauty products, plus, new protein and creatine blends, here’s what’s new at Just Ingredients.

NEW Black Friday Products

• Sparkling Canned Energy + Brain Boost with Paraxanthine

• Energy + Brain Boost Powders with Paraxanthine

• Protein + Creatine Combos

• Peppermint Chocolate Chip Protein Snack Bars

• Chocolate Chocolate Chip Protein Snack Bars

If you’re not familiar with paraxanthine, you’re not alone, but chances are, you’ve experienced its effects. When caffeine enters your system, your body breaks it down into three main compounds: paraxanthine, theobromine, and theophylline. Paraxanthine is the most abundant and plays a big role in the energy, focus, and alertness you feel.

Because it’s already an active compound, consuming paraxanthine means your body doesn’t need to break it down further to support energy and focus. Also, some caffeine can make you feel jittery, wired, or overstimulated.Paraxanthine has lower stimulation of the heart and lungs than caffeine. As a result, it has less unwanted side effects.

Think of it like this: after you consume caffeine, it gets absorbed into your body in about 15–45 minutes, and then your liver starts converting it into paraxanthine and the other metabolites. Once that conversion takes place, you’ll start feeling that energy boost caffeine is known for. By taking paraxanthine directly, you skip that step, so it can start supporting your energy, alertness, and focus more quickly. 

Paraxanthine Supports:

• Elevated mood*

• Consistent energy*

• Mental focus*

• Weight management*

Key Benefits of Paraxanthine:

• Clean energy

• Less unwanted side effects (like jitters or crashes)

• Active form, for faster-acting energy and focus

• Clears from the body more quickly than caffeine (shorter half-life)

• Enjoy in the afternoon, for a midday boost

Why Paraxanthine?

Paraxanthine is the main compound your body produces from caffeine, meaning it works directly in the way your body already understands, supporting focused energy. 

Along with paraxanthine, Energy + Brain Boost also includes adaptogens, nootropics, B vitamins, and real fruit for real flavor. In a BPA-free can, it’s ready to drink and gives you a convenient, nourishing boost when you need it.

Flavors:

• Raspberry Rush

• Lemonade

Key Ingredients in Energy + Brain Boost

• Methylated B vitamins: Active B vitamins help your body convert food into energy and support focus*

• Citicoline: Support focus and cognitive performance*

• Lion’s Mane: Help with concentration and mental clarity*

• L-Theanine: Promote a focused mental state*

• Maca root: Support sustained energy without the crashes of traditional energy drinks* 

• Cordyceps: An adaptogen that can enhance stamina and endurance*

• Ginseng: May help your body adapt to stress and maintain energy.*

• Paraxanthine: The main compound your body makes from caffeine, delivering smooth, focused energy*

• Real fruit: No natural or artificial colors, no artificial sweeteners or dyes

Same great ingredients as the canned drink, also available in a powder form. Perfect for adding to water, smoothies, or your favorite beverages.

Flavors: 

• Raspberry Lemonade

• Lemonade

The Just Ingredients Difference

• Clean energy source: Powered by paraxanthine, for faster-acting energy*

• Adaptogens and nootropics: Like lion’s mane, citicoline, and cordyceps to support focus and mental clarity*

• Added B vitamins: Helps support energy metabolism*

• Real fruit for flavor: No artificial or natural flavors

Next in the lineup is the protein powder you know and love, now with added creatine. Our Protein + Creatine formula delivers 22–24g protein and 5g Creapure® creatine monohydrate per serving, combining performance, recovery, and nourishing ingredients.*

We choose to use Creapure® over alternatives for many reasons: 

1. Purity: Creapure® is one of the cleanest creatine monohydrate sources available, free from contaminants and impurities, with no detectable DHT.

2. Quality: Manufactured in Germany under strict quality controls, it delivers high-quality creatine.

3. Effectiveness: Backed by research, Creapure® is highly bioavailable, supporting energy production, muscle recovery, and performance.*

4. Trust: It’s a gold-standard creatine recognized by athletes and professionals worldwide for reliability and safety.

Flavors:

• French Vanilla

• Vanilla Peanut Butter

The Just Ingredients Difference

• Premium protein blend: grass-fed whey, organic pea, pumpkin, chia, and collagen*

• Creapure® Creatine Monohydrate: Mental clarity, focus, and muscle recovery*

• Made with real food: No artificial or natural flavors, no artificial sweeteners or dyes, and no synthetic emulsifiers*

• Just what you deserve: Third-party tested, gluten-free, and non-GMO

So many of you were loving the Protein Snack Bars during our birthday sale (they were one of our top sellers site-wide!), so we came out with new flavors for you to enjoy. It’s a protein snack bar made with real food. Perfect for on-the-go or when you need a healthy snack with 10g protein.*

Flavors:

• Peppermint Chocolate Chip

• Chocolate Chocolate Chip

The Just Ingredients Difference

• Four high-quality protein sources: grass-fed whey, organic pea, pumpkin seed, and chia seed*

• Made with coconut oil: Not highly processed seed oils

• No unnecessary additives: No artificial flavors, sweeteners, dyes, or preservatives*

• Just what you deserve: Third-party tested and non-GMO