Meet the New Just Ingredients Prenatals: Thoughtfully Formulated Support for Every Stage

Growing a baby (and recovering from it) takes a lot out of you. Your body works overtime to support everything from hormone shifts and nutrient demands to baby’s development and healing after birth. Whether you’re trying to conceive, already expecting, or deep in the postpartum phase, your body needs extra support at every stage.

That’s why we’re so excited to introduce the new  Just Ingredients Prenatal collection —formulated to help nourish you through it all with thoughtful, high-quality ingredients.

The full line includes:

•  Prenatal + Choline 

•  Prenatal DHA 

•  Prenatal Iron 

Each supplement is made with bioavailable, carefully sourced nutrients to help support both mom and baby. Let’s take a look at what sets these products apart—and how they might fit into your routine.

 Note:  Always talk with your healthcare provider before starting any new supplement to ensure it’s right for you.

Just Ingredients Prenatal + Choline is designed to support women through every phase—preconception, pregnancy, and postpartum—with 25+ essential vitamins, minerals, and botanicals. 

 The Just Ingredients Difference 

• Added Choline: Many prenatals leave out choline or include only small amounts. We use VitaCholine™, a patented, bioavailable form that supports healthy brain and neural tube development during pregnancy.

• Folate Instead of Folic Acid: We use 5-MTHF, a bioactive form of folate that the body can readily absorb and utilize.

• Includes Select Plant-Based Nutrients: Includes vitamin C from organic acerola cherry, vitamin A from beta carotene, and vitamin E from sunflower (Novatol®).

• Minerals from the Sea: Magnesium from the Irish Sea, iodine from kelp, and calcium from Okinawa coral calcium—mineral-rich sources traditionally used to support wellness.

• Chelated Minerals: We use Albion® chelated zinc and other chelated minerals—bonded with amino acids to support gentle digestion and enhanced absorption.

• Methylated B12: Contains methylcobalamin, the methylated form of vitamin B12 that’s active and ready to be used by the body.

• Plant-Based Omegas: Our omega fatty acids come from algae—a sustainable, and vegan-friendly source of DHA and EPA.

• Research-Backed Ingredients: Features high-quality, branded ingredients like VitaCholine™, Novatol®, Albion® minerals, and RGen-Bio® Biotin.

• Formulated for Absorption: We include vitamins, minerals, and botanicals in forms your body can absorb and use.

• Organic Fruit, Veggie, and Herb Blend: Includes ingredients like kale, beets, ginger root, elderberry, and tart cherry for added support.

Why We Include Choline 

Choline is an essential nutrient that supports brain and spinal cord development, cell structure, and nutrient metabolism during pregnancy. But despite its importance, around  90% of pregnant people in the U.S. don’t meet the recommended daily intake. 

How Much Choline Do You Need During Pregnancy? 

According to the National Academies of Sciences, Engineering, and Medicine, the Adequate Intake (AI) for choline is:

 •  450 mg per day during pregnancy  
  •  550 mg per day while lactating 

Our  Prenatal + Choline provides 465 mg of choline per serving, covering  85% of the Daily Value (DV) —designed to meet the needs of pregnancy and support choline intake during lactation.

Getting enough choline through food alone can be difficult, especially if you’re dealing with nausea, food aversions, or dietary restrictions. That’s where supplementation can make a big difference.

Just Ingredients Prenatal DHA is a plant-based omega-3 supplement made to help support both mom and baby during pregnancy and beyond. It provides a concentrated dose of DHA and EPA—important omega-3s for health before, during, and after pregnancy.

Why Omega-3s Matter During Pregnancy & Postpartum

• Supports Baby’s Brain, Eyes & Immune System: DHA is an essential building block for your baby’s brain, vision, and immune system. Getting enough during pregnancy and breastfeeding may help support healthy development. Research shows that higher DHA levels in moms are linked to improved brain and eye development in their babies.

•  Supports a Healthier Omega Balance: Many diets are too high in omega-6s and low in omega-3s. DHA and EPA may help restore balance. A healthier omega-6 to omega-3 ratio has been linked to better motor skills in babies.

•  Heart Health Support: DHA and EPA may help maintain healthy cholesterol and support a balanced inflammatory response, which is good for heart health.

•  May Help Mood & Brain Function: Omega-3s may support mood and memory, especially postpartum and for long-term cognitive health.

The Just Ingredients Difference

• Clinically Supported Dose: Each serving provides 300 mg of DHA and 110 mg of EPA—meeting expert-recommended levels to support pregnancy and lactation needs.

• Plant-Based: Made from algae oil—not fish—for a sustainable source of DHA and EPA.

•  No Fishy Aftertaste: Our algal DHA is gentle on your stomach and doesn’t cause a fishy taste or burps.

•  Highly Absorbable & Tested: In a form that’s easy for the body to absorb. Third-party tested for purity and quality.

• DHA-First Formula: With more DHA than EPA, we align with pregnancy needs for baby's brain and eye development.

Why DHA Takes Priority Over EPA in Prenatal DHA 

During pregnancy and lactation, DHA is the dominant omega-3 your body needs. It accumulates in high levels in your baby’s developing brain, eyes, and nervous system, especially in the third trimester and early infancy. That’s why expert guidelines often emphasize DHA over EPA for expecting and nursing moms.

Just Ingredients Prenatal DHA provides 300 mg of DHA and 110 mg of EPA, aligning with research-backed levels for supporting both mom and baby. We source our omega-3s from algal oil, which is rich in DHA—making it a good and sustainable alternative to fish oil.

While EPA is still important, our formula uses a higher DHA-to-EPA ratio to reflect the specific omega-3 needs during pregnancy and postpartum, as recommended by expert guidance. DHA plays a particularly key role during this time, and this balanced ratio helps support overall omega-3 intake.

 Backed by Research: 

• The NIH Office of Dietary Supplements  highlights DHA’s critical role in brain and retinal development during pregnancy and infancy.

• The American College of Obstetricians and Gynecologists (ACOG) recommends at least 200 mg of DHA daily during pregnancy to support healthy fetal development.

• The European Food Safety Authority (EFSA)  advises pregnant and breastfeeding women to consume an additional 100–200 mg of DHA per day, on top of general omega-3 recommendations. (Most guidelines recommend around 250–550 mg of combined EPA and DHA daily for adults.)

How Prenatal DHA Differs from Our Omega-3 Complex 

Omega-3 Complex: Designed for General Support

• Sourced from wild-caught anchovies from the Peruvian Sea 

• Delivers 1,100 mg of total omega-3s per serving with: 

  •  650 mg EPA 

  •  450 mg DHA 

• May help support heart, brain, joint, mood, and overall health 

• Tested for mercury and other potential impurities 

• Made with lemon oil  to help prevent a fishy taste

Prenatal DHA: Designed for Pregnancy Needs

• Sourced from plant-based algal oil 

• Delivers 550 mg of total omega-3s per serving, with: 

  • 300 mg DHA

  • 110 mg EPA

• Specifically formulated for the needs of pregnant and breastfeeding women 

• Provides a higher amount of DHA than EPA 

• Supports baby’s brain and eye development, based on expert recommendations

Just Ingredients Prenatal Iron is made with  Ferrochel® iron bisglycinate —a highly absorbable, gentle form of iron designed to support healthy iron levels and red blood cell production during pregnancy and postpartum. This helps moms-to-be meet the increased iron needs of motherhood while being less likely to interfere with the absorption of other nutrients.

Why Iron Matters During Pregnancy

Pregnant women are often at risk for insufficient iron intake due to increased needs. Iron plays a vital role in:

• Supporting Healthy Iron Levels & Red Blood Cell Formation  
    Iron is essential for producing hemoglobin, the protein in red blood cells that transports oxygen throughout the body.

•  Promoting Oxygen Transport & Cellular Energy  
    Adequate iron helps deliver oxygen to tissues, supporting energy levels during pregnancy and postpartum, when blood volume and fetal growth increase.

It’s important to talk with your healthcare provider to determine if iron supplementation is right for you during pregnancy.

The Just Ingredients Difference 

•  Clinically Supported Form: Ferrochel® is a patented form of iron bisglycinate chelate that has been clinically studied for its effectiveness in supporting iron status, including during pregnancy.

•  Highly Absorbable & Bioavailable: As a chelated mineral, Ferrochel® may be more easily absorbed by the body than common forms of iron, such as ferrous sulfate or ferrous fumarate.

• Gentler on the Stomach: Ferrochel® may cause fewer digestive side effects compared to other common types of iron supplements.

• Separate Formula: Many prenatal supplements include iron within the main formula. We offer iron in a separate capsule to help support optimal absorption.

Why Isn’t Iron Included in the Main Prenatal? 

Even though Ferrochel® is a gentle, chelated form of iron that’s less likely to interfere with nutrient absorption, iron can still compete with other minerals like calcium when taken together. That’s why we offer it as a separate supplement—so you can personalize your routine and take iron at the time of day that works best for your body and absorption needs. We also know that not everyone needs to supplement with iron, so we included this as an optional add-on, based on guidance from your healthcare provider.

 Prenatal Iron

• Provides 27 mg of Ferrochel® patented iron, matching the recommended daily allowance (RDA) for pregnancy

• Made with only iron (no added supporting ingredients)

• While Prenatal Iron doesn’t include added absorption enhancers, the vitamin C in our Prenatal + Choline supplement may help support iron absorption

 Iron Complex

• Delivers 25 mg of Ferrochel® patented iron, a well-tolerated and bioavailable form of iron

• Formulated with added vitamin C, amino acids, BioPerine®, and a probiotic blend to help support absorption and digestive comfort

• Not intended for use during pregnancy

Your nutritional needs shift with each stage of motherhood—from preparing your body for conception to nourishing a growing baby, to supporting your own recovery postpartum. 

Preconception: Nourishing Your Body for Fertility & a Healthy Start

Before pregnancy, it’s important to build nutrient stores and support foundational health. Key nutrients during this phase help support hormone health, egg quality, and prepare the body for the demands ahead.

• Choline – Can support hormone regulation and nervous system health

• B Vitamins – Can support fertility by promoting hormone balance, healthy ovulation, and egg quality

• Vitamin D3 + K2 + Calcium – Can support bone health and calcium regulation

• Magnesium – Can support hormone production and stress response

• Zinc – Can support reproductive hormones, immune function, and antioxidants

• Folate (5-MTHF) – This essential B vitamin deserves its own spotlight. It can support healthy cell division and DNA synthesis and is especially important before pregnancy. Experts recommend getting about 400 mcg daily, leading up to conception, to help reduce the risk of neural tube defects

• DHA & EPA – Can support healthy omega balance, brain, and eye health

• Iodine – Can support thyroid function and fertility health

Pregnancy: Supporting Baby’s Development & Mom’s Vitality 

During pregnancy, nutrient needs skyrocket. Your body is growing a whole new person(s)—while also trying to maintain your own energy, immunity, and hormone health. Strategic support can make a big difference in how you feel.

• DHA – This is especially important during the second half of pregnancy, mainly the third trimester, when rapid neural and retinal growth occurs

• Folate (5-MTHF) – Can support healthy cell division, DNA synthesis, and neural development throughout pregnancy

• B Vitamins – Can support energy and fetal development

• Ginger + B6 – May help ease occasional nausea–especially helpful for the first trimester.

• Choline – Can support baby’s brain and spinal cord development

• Vitamin D3 + K2 – Can support healthy bones and calcium use

• Magnesium, Iodine, Zinc – Can support immune and thyroid function

• Fruit, Veggie & Herb Blends – Can support immune health and protect cells

Postpartum: Rebuilding, Rebalancing, & Supporting Baby Through Breastfeeding 

Postpartum is often referred to as the fourth trimester, as your body is still working hard—recovering from delivery, rebalancing hormones, and possibly breastfeeding.

• DHA – Continues to aid in baby’s brain and eye development through breast milk and may help support mood, memory, and cognition postpartum. Maternal DHA levels directly influence breast milk composition, and supplementation can increase DHA concentrations in breast milk, benefiting both mother and child

• Choline – Can support liver and nervous system function

• Methylated B Vitamins – Can help with energy, stress resilience, and mood regulation—especially valuable in the early months of sleep deprivation

• Vitamin C – Can support immune health, tissue repair, and collagen production

• Biotin (RGen-Bio®) – Can support healthy hair, skin, and nails

• Magnesium – Can support stress response and nervous system health

• Iodine – Can support thyroid function for energy and hormone balance

• Vitamin D3 + K2 – Can support immune health and bone strength

While certain nutrients play more prominent roles during specific stages, the truth is: your body needs support throughout the entire motherhood journey. 

No two pregnancies are the same, but no matter where you are on your journey, supporting your body with high-quality nutrients can make a difference. The new prenatals were created with transparency, care, and high-quality ingredients—because we believe your supplements should work as hard as you do.

There are three ways to purchase the Just Ingredients Prenatal:

•  Prenatal + Choline & Prenatal DHA  
  

•  Prenatal + Choline, Prenatal DHA & Prenatal Iron  
  

•  All Three (Prenatal + Choline, Prenatal DHA & Prenatal Iron)  in a bundled  Gift Set 

Prenatal + Choline and Prenatal DHA are designed to be taken together to provide support throughout pregnancy and postpartum. Iron is offered as an optional add-on for those who need iron supplementation, based on your healthcare provider’s guidance.

Why They’re Sold This Way 

Prenatal + Choline and Prenatal DHA are packaged separately to help preserve freshness and potency.  Prenatal DHA is oil-based, while Prenatal + Choline is not—so combining them in the same bottle would compromise the stability of the nutrients. Separating them can help prevent premature degradation and helps you get the full benefit of each formula throughout their shelf life.

Iron is offered as an optional add-on because not everyone needs extra iron during pregnancy. Additionally, it can be beneficial to take iron at a separate time of day, since iron can compete for absorption with nutrients like calcium when taken together. This allows you to tailor your prenatal routine based on personal needs and healthcare guidance.

Disclaimer:  
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider before beginning any new supplement.